Here’s the brand new Psy’Aviah animated music video for the track “Letting Go”. Animated & directed by Emily Weeks. You can watch the clip on youtube via this link: http://www.youtube.com/watch?v=vtIy2YYH7ds, or watch it embedded below.
The story behind the video is tightly coupled with the song’s meaning, lyrics and atmosphere. We chose to use a limited color palette: three colors, being black, white and red – and no extra decoration or background. It’s plain, basic, all of this to put extra focus on the story and the emotions.
As Director Emily Weeks puts it:“The main character, Valerie, is depicted in a story that takes place in the 1940s. Valerie’s hair is a reflection of her interior psychological state. She suffers a traumatic event, after which her hair becomes wild – with pieces flying out irratically.”
“Finally she becomes a nun because she just can’t cope with the unpleasant memories and thoughts. To become a nun, she must cut her hair. In becoming a nun she is completely trying to deny and become detached from her past, a desperate act the success of which is questionable.”