ALFA-MATRIX - Electronic music with 

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Psy'Aviah reveals stunning animated music video for "Letting Go"
27 Jun, 2013
Here’s the brand new Psy’Aviah animated music video for the track “Letting Go”. Animated & directed by Emily Weeks. You can watch the clip on youtube via this link: http://www.youtube.com/watch?v=vtIy2YYH7ds, or watch it embedded below.


The story behind the video is tightly coupled with the song’s meaning, lyrics and atmosphere. We chose to use a limited color palette: three colors, being black, white and red – and no extra decoration or background. It’s plain, basic, all of this to put extra focus on the story and the emotions. image
As Director Emily Weeks puts it:“The main character, Valerie, is depicted in a story that takes place in the 1940s. Valerie’s hair is a reflection of her interior psychological state. She suffers a traumatic event, after which her hair becomes wild – with pieces flying out irratically.”
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“Finally she becomes a nun because she just can’t cope with the unpleasant memories and thoughts. To become a nun, she must cut her hair. In becoming a nun she is completely trying to deny and become detached from her past, a desperate act the success of which is questionable.”

"Letting Go" is taken from the recently released EP “Future Past”. You can purchase the EP / or single track at bandcamp, itunes, rdio, spotify, etc.. –> –> or for the CD aficionados at the Alfa Matrix webshop (check the various packages)!


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