Bio
HELALYN FLOWERS is the musical/visual expression of the power duo N0emi Aurora (vocals, Arrangements, Lyrics, Visual, Images) and Max (Music, Programming, Synths, Guitars, Production), creators of a world of contrasts made between vintage/ futuristic sounds and vibrations.
By stepping forward as an innovative hybrid of 80s-like New Wave/Punk, Alternative, Electro and Rock, they present themselves as paladins of the New Electro Rock Wave since 2005.
The plastic-ism of Gary Numan, David Bowie and Marilyn Manson era-Omega, the electronic tunes of New Wave and Post Punk and images and colours of Glam’s multiform universe are presented in Pop appeal and dressed in catchy and surreal visuals, as allegorically suggested by the band’s moniker.
The ’Helalyn ’s flowers’ represent the miracle of life emerging from a sterile, cold and arid dimension. By this, N0emi and Max embrace “absurd” meant as antithesis of conventional and as a symbol of the eternal possibility.
2005’s “Disconnection” mini-CD was the first result of the power duo just six months after the band’s birth, revealed HELALYN FLOWERS salient features and sounds, made by a mixture of Punk/Wave and Goth/Nu Metal and supported by powerful drum machines. Fronted by N0emi’s voice, which will become a remarkable trademark thanks to her unique tone and style, instantly brought comparisons to Bjork, Skin and Shirley Manson by the media.
First HELALYN FLOWERS charmed the United States, enjoying heavy rotation on many American radios with the song “Alienate Me”, which entering many Top 10 lists among names like Linkin Park and Faith No More.
As for Europe, influential magazines like Germany’s Sonic Seducer (which featured HELALYN FLOWERS on the March 2006’s sampler with “Alienate Me”) and Italy’s Flash, on which they would be the first unsigned act to be treated in the same way famous bands usually are, with a double-paged interview, contest, and other specials. HELALYN FLOWERS attained an astounding level of interest and glamour in Italy, collecting many Top Releases and Hot Spot columns.
Thirsty for an evolution, in June 2006 HELALYN FLOWERS released the new EP “E-Race Generation”, digitally distributed through the major channels (Amazon, i-Tunes, and Sony…) and supported by new articles on Flash and Metal Hammer UK.
The new song “Voices” soon spread through clubs and radios worldwide, revealing a truly timeless hit and opened new doors mostly in UK.
Thanks to “Voices” and “E-Race Generation”, supported by glamorous images contrasted by disturbing elements (according to the own power duo’s clash philosophy, HELALYN FLOWERS became one of the coolest Goth Rock icons on the scene. Their fanbase is wide an diverse, embracing both younger fans of Goth / Emo / Punk / Visual and more “mature” lovers of Electro / New Wave / Industrial, hailing from Scandinavian glaciers to the Mexicans arid lands…
In the same year, they became one of the most followed acts on Vampirefreaks where, thanks also to having won a contest for being featured on the 1st volume of the 4CD Box “Fxxk The Mainstream” compilation, they caught the interest of the Belgian indie Alfa Matrix’s artist manager, who signed HELALYN FLOWERS in February of 2007.
Audiences, media and DJs were warmed up to the band by the opening EP “Plaestik”, which was released in June 2007. , Supported by a solid worldwide distribution (Audioglobe, Sony/Soulfood, KGD/Metropolis, Soyuz…) immediately pushed “Voices” to the top of the DAC (Deutsche Alternative Charts), and soon conquered the interest from the best of alternative press (Zillo, Sonic Seducer, Orkus, Gothic, Rock Sound UK, :Ritual:), on top of an ever bigger response from South America.
The release of the debut-album, “A Voluntary Coincidence” in November 2007 (defined by English press as “one of the most eagerly waited in ages”) launched the HELALYN FLOWERS name to the top of the new alternative scene again, thanks to the new ’hymn ’ “I’m Human, Defective”. A series of concerts between Italian and English stages together with Emilie Autumn, Neon, Ataraxia, Das Ich and Gothminister also brought much acclaim to the band.
“A Voluntary Coincidence” is one of the most controversial albums ever, breaking audience in two, between purists still anchored to stylistic rules and younger lovers of innovation and new sounds.
HELALYN FLOWERS’ sonic formula, so diverse, multiform and strong in its own trademark makes it difficult to relate the band to other artist’s work. They would become an influence and source of inspiration for the next new wave of bands tired of the usual purists and willing to depart with fresher and innovative sonorities through experimentation. In this, HELALYN FLOWERS truly opened doors and crushed prejudices. Rock Sound UK and Orkus treated them as the best newcomers, dedicating special columns as well as flattering words to the band.
In 2008, after having been featured on many compilations (“Gothic Spirits”, “Endzeit Bunkertracks”, “Cryonica Tanz”…) and major samplers, they homaged Depeche Mode with their own version of “I Feel You” on the tribute double album edited by Alfa Matrix titled “Alfa Matrix Re:covered – a tribute to Depeche Mode”.
They also released the new song “Psychic Vamp” as a lead in to hugely anticipated successor of “A Voluntary Coincidence”. This song emits the pure HELALYN FLOWERS trademark, through catchy Electro Synths, versatile vocals and a Punk-like carpet of rhythms and guitars. The fans fervour for the new album grows ever more.
“Stitches Of Eden” is the title of the second full-length from HELALYN FLOWERS.
By it, N0emi and Max show to be not the usual self-repetitive act, by completely renewing their own style as well as introducing a markful 80’s Pop Rock influence…
While the previous “A Voluntary Coincidence” was quite of a dark album criticizing the ruinous state of modern man, the new “Stitches Of Eden” reveals a much more positive artistic approach far away from the doldrums of decadence, suffering and self-infliction. This new record shows a step towards an awakening of humanity, through themes like purity, healing, love and fantastic surreal sceneries. A brilliant feature of the album is the open and more intense dreamy vocal performances.
Songs like “Hybrid Moments”, “Your Killer Toy”, “Sitting On The Moon”, “Never Enough” and “Love Like Aliens” propose an innovative and explosive mixture of Gary Numan, Killing Joke, Eurythmics, Duran Duran, The Killers, Blondie, AFI, Good Charlotte, Marilyn Manson, Depeche Mode, The Cure, Deadsy, Human League and Bjork, thanks to a unique style which makes HELALYN FLOWERS a name destined to enter the astonishing panorama of immortal stars of the Third Millennium’s alternative music.
“Stitches Of Eden” (out on Alfa Matrix), anticipated by the introducing EP “Spacefloor Romance” (including remixes from Psy’Aviah, Leather Strip, Studio-X and Halo In Reverse), is available in both the regular edition and the deluxe edition boxset (including goodies plus one bonus disc including remixes from Andy – famous DJ, painter and formerly member of the Italian New Wave/Pop legend Bluvertigo- , Xelius Project, Interface, Mechanical Cabaret, Neurobash, Adam Kult, Suicidal Romance and Slave Republic.)
Top-class unconventional electronic pop-rock for fashion and alternative music lovers. |
